Celebrate Absolutely Incredible Kid Day!
Every third Thursday in March, Absolutely Incredible Kid Day® inspires adults across the nation to uplift and celebrate the amazing kids in their lives.
Created by Camp Fire, this special day emphasizes the value of each child's unique personality, celebrating kids for who they are rather than what they accomplish. It's a powerful reminder that every child deserves to feel valued, seen, and loved—just as they are.
At Think On Labs, we believe that a heartfelt letter can change a child's life. But we also know that writing the perfect message can feel challenging. That's where we come in.
Our easy-to-use platform offers beautiful templates, thoughtful prompts, and inspiration to help you quickly write meaningful letters for Absolutely Incredible Kid Day—or any day you want to encourage the amazing kids in your life. With just a few clicks, you can create personalized letters that celebrate their uniqueness and show them how truly incredible they are.
Join us in spreading joy and encouragement by writing a letter today. Whether you're a parent, grandparent, teacher, or friend, we make it easy to deliver powerful messages that kids will cherish forever.
Celebrate Absolutely Incredible Kid Day® with us—because every kid deserves to know they're incredible!
History & Purpose
Founded by Camp Fire in 1997, Absolutely Incredible Kid Day® has grown into a powerful national movement that's reached over 112 million people in the past six years. This special day is dedicated to lifting up young people through words of encouragement and love.
Celebrated on the third Thursday of March (this year on March 20), this day reminds us to value each child's unique personhood, interests, and qualities.
Research shows that receiving supportive, encouraging messages can have a lasting positive impact on a child's self-esteem and resilience. When adults take time to write heartfelt letters expressing appreciation for a child's character, it creates meaningful connections and memories that can last a lifetime.

Example Letters
For an Elementary School Child
Dear Jamie,
Do you know what makes you absolutely incredible? It's not just that you're smart or that you can kick a soccer ball so far—though those things are pretty awesome! What makes you truly special is your gigantic heart.
I've noticed how you always include everyone at recess, even when others don't. The way your face lights up when you solve a tough math problem shows me how much you love learning new things. And when you stood up for your friend who was feeling sad last week? That took real courage.
I love your silly jokes that make everyone laugh, your creative stories, and even your wild dance moves! You bring so much joy to everyone around you just by being exactly who you are.
Remember this letter on days when things feel hard. You are an absolutely incredible kid, and I'm so lucky to have you in my life.
With love and pride,
Aunt Sarah
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